How the Google Map Pack Works
When someone searches for a service in Brisbane — like 'plumber near me' or 'electrician Brisbane' — Google shows a map with three local businesses. That's the map pack, and it's the most valuable real estate in local search. Ranking there means more calls, more enquiries, and more business. BattleScore's local SEO service focuses on the three factors Google uses to rank local businesses: relevance, distance, and prominence. We optimise your Google Business Profile, build consistent citations, manage reviews, and create location-specific content to give your business the best possible chance of appearing in that top three.
Our Services
Google Business Profile Optimisation
Complete setup and ongoing optimisation of your GBP — categories, services, attributes, photos, posts, and Q&A management.
Service & Location Pages
SEO-optimised pages targeting your specific services in specific Brisbane suburbs and areas.
Reviews & Reputation
Review generation strategy and reputation management to build the social proof Google values.
Citations & NAP Consistency
Building and cleaning up business citations across directories to ensure consistent name, address, and phone number data.
Why Choose BattleScore?
Map Pack Focus
We specialise in getting businesses into the Google Maps 3-Pack — the most visible, highest-converting position in local search.
Brisbane Suburbs Knowledge
We understand Brisbane's suburbs, regions, and how local search behaviour varies across the city.
Measurable Local Results
Track calls, direction requests, and website clicks directly from your Google Business Profile.
Frequently Asked Questions
- How does the Google Maps 3-Pack work?
- Google shows 3 local businesses in a map pack for location-based searches. Rankings are determined by relevance, distance, and prominence. We optimise all three factors to help your business appear in this highly visible spot.
- What are the 3 pillars of local SEO?
- Relevance (does your profile match what's being searched), Distance (how close you are to the searcher), and Prominence (how well-known and trusted your business is online). We optimise all three.
- Do I need a Google Business Profile?
- Absolutely. Your Google Business Profile is the foundation of local SEO. We optimise every aspect — categories, services, photos, posts, reviews, and Q&A — to maximise your visibility in local searches.
- What are local citations?
- Citations are mentions of your business name, address, and phone number (NAP) on other websites like directories, industry associations, and local listings. Consistent citations build trust with Google and improve local rankings.
Want More Local Customers in Brisbane?
Get a free local SEO audit and see exactly how you compare to your competitors in Google Maps.