What Are Local Service Ads?
Google Local Service Ads (LSAs) appear above regular Google Ads in search results, with a Google Guarantee badge that builds instant trust. Unlike regular PPC where you pay per click, LSAs charge per lead — meaning you only pay when a potential customer actually contacts you. For eligible service businesses in Australia, LSAs can be one of the most cost-effective ways to generate leads.
Our Services
Eligibility Check
We determine if your business category is eligible for LSAs in Australia and guide you through the verification process.
Profile Setup
Complete setup of your LSA profile including services, areas, hours, and business verification.
Budget Management
Setting the right weekly budget and managing lead costs to maximise your return.
Lead Review
Reviewing lead quality and disputing invalid leads to protect your budget.
Why Choose BattleScore?
Pay Per Lead
Only pay when someone contacts you — not when they click. Much lower risk than CPC advertising.
Google Guarantee Badge
The badge builds instant trust and can significantly increase click-through and conversion rates.
Top of Page Position
LSAs appear above everything else in search results — prime visibility.
Frequently Asked Questions
- What are Google Local Service Ads?
- LSAs appear at the very top of Google search results — above regular ads and organic results. You pay per lead (call or message), not per click, making them cost-effective for service businesses.
- Which businesses are eligible for LSAs in Australia?
- LSAs are available for specific service categories including plumbing, electrical, HVAC, locksmith, pest control, and more. Google is gradually expanding eligible categories in Australia.
- How do LSAs differ from regular Google Ads?
- LSAs show at the top of results with a Google Guarantee badge, you pay per lead instead of per click, and they're managed through a separate platform with simpler setup.
Want to Set Up Local Service Ads?
Find out if your business is eligible and how to get started.